Preliminary task- Video edit

Target Audience

Gender
- females and males
Ethnicity
- all kind of ethnicities
Age
-16 to 25 fun and loving
Region
- all of Britain
Socio-economic
- students, clothing
brandy clothing should not be too explicit

Evaluation

Once i started using the programme ``Premier Pro``, the first thing i learned was how to upload the different clips. After i uploaded the clips i had to download the sound track of the song and therefore added the sound track to Premier Pro. I had to put the clips in order so they can match the sound track. After the clips were in order i looked through every clip and checked whethever they need to be cut. I cut the videos so they can match the timing of the sound track and so there aren`t any unneccessary shots in the video. I muted my clips, only leaving the sound track on.

After this i found the option to change the speed and duration of the video. As my video was quit fast and the models were walking fast as well i had to change the speed/duration of each clip to 85% from 100% so it would match the sound track. As soon as the structure and sequence of the video was edited i started looking possible effects, i could add to the video. Examples of the effects include saturation, vibration and contrast. The contrast refers to the range of tones, from the brightest to the darkest.
Adding these effects allows you to change the tone of the colour of the mise en scene. Furthermore, having being able to change the colour helps you match the mood of the song with the mise en scene and establish a relationship between them. In my video specifically, i changed the contrast to a darker level as the mood of the video is quite passive and dull so the colours of the mise en scene had to be more unsaturated. The next effect added to my video was the luma curve. The luma curve is illustrated in a graph that has a straight line running from the bottom left to the top right corner. You can adjust the tonality which are the zones of lightness and darkness, by moving the curve downwards, upwards and sideways, as well as allowing you to adjust a region of the image.
When the video was shot we did not have a dolly or a steady cam, so as a result of this it was very visible that the camera was shaking throughout shooting the video therefore to adjust and fix this i added the warp stabilizer. What this did was that it removed the jitter by camera movement, making it possible to transform shaky, handheld footage into steady, smooth shots. The only way that it changed my video was that one of the shots was zoomed in as the more zoomed the shot is the more stabilized the video will be. Similarily, to the speed/duration option there is a slow motion version, that allows you to change the speed of the video from 0% to 100%.

Finally, after the main editing of the video i had to insert the opening and the closing credits for my video. In my opening credits i had to write the name and the singer of the song and in the closing credits i inserted information about the making of the video and who took each role.

After editing the video i recognised and noted a couple of problems with the shooting of the video.
One of the issues is that the video was shot without using a steady cam or a dolly therefore after uploading the clips on Premier Pro, they were very unstable and shaking. Therefore in future if i will have to shoot a video i will aim to use either a steady cam or a dolly in order for the camera to be stable and still when shooting, so when the clips are uploaded they are going to be steady without any shaking visible, and there will be no need to add a warp stabilizer to them. When i had to add the warm stabilizer in order to remove the shaking, the videos automatically zoomed in so the stabilization can be as best as possible. However, zooming the video made it get out of focus so the mise en scene was not fully visible after the zooming in.

Another problem was with the shooting again as sometimes the camera was getting out of focus for example in some shots, only the neck of the model was seen rather than than their full body, which also changed the type of shot as it was no longer a full shot anymore. Therefore using a steady cam or a dolly like the other team did will prevent such problems to arise, making the overal video look way more proffessional.