Video analysis
Gender
Ethnicity
Age
Region
Socio-economic
Location
- American pie
The location of the video is in a high school in America. This can therefore show the importance and influence of America on the world.
Ethnicty
- white ethnicity is explored however the song can appeal to all ethnicities. It emphasises a white dominated society.
Gender
- The main gender showed is males however there was a female as a second role. As in the video the main gender is male can imply their dominance in society.
Can be suggesting how American society is becoming more unequal.
Women characterised as second role, oppressed
Age
- Younger audience as we can see from the video that the actors in the video are in a high school so its most likely targeted at younger generation.
Sign of looser shown and a bit of violence shown which is stereotypical for the behaviour of younger people/teenagers.
Socio- economic
- the strugglers
The main character can be identified as a struggler as he sees himself as a useless person and a looser.
- the `less cool` and `loosers` were the people not wearing brandy clothes however it also shows the opposite, the `cool` and `popular` were wearing the brandy clothes.
Uses and gratifications theory
Blumler and Katz` theory suggests the media users contribute and have an active role in the media.
The user has 4 simple needs:
- Diversion (the need to relax and escape)
- Personal relationships ( using the media to fulfil their personal relationships with friends, becoming part for a social group)
- Personality Identity (using media to find out more about ourselves)
- Surveillance (uses the media to find out more about what is going on around us)
The Blumler and Katz theory category personal relationships links to the Wheatus- Teenage dirtbag as it portrays the 2 main different type of classes. There is the lower class boy who is considered as a `looser` and the middle class boy who is wearing brandy clothes and therefore considered as the `famous` and `cool` teenager in school. The category of Personal relationships by Blumler and Katz explains and allows the audience to identify with one of the characters either the `looser` or `cool` character.
Segmentation models
- Struggler (useless, live day to day, seek escape)
- Mainstream (family, value of money, sense of security)
- Aspirers (high class)
Relating to the music video of Wheatus- Teenage dirtbag, the main protagonist that takes the main role in the music video is identified as a Struggler as we can see that he considers himself as a looser and waster therefore useless and has less plans and aspirations for the next day. We can see that he is shy and therefore thinks that he is not cool enough. However, on the other hand he may be thinking that if he gets together with the pretty girl his status may change so he won`t be considered as a Struggler anymore and further up and move to the Aspirer`s group.
People in the back at the location of the high school prom can however be considered as the Mainstream, as they fit the normal day life and seek security therefore they are not materialistic and they simply seek security for themselves.
Music video 2 audience research and analysis- powerpoint presentation
Natti Natasha- Instagram Audience Analysis Media by Maria on Scribd
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