This will be the location used for the opening shots where as the video starts we see the female character waking up after her alarmed has go on.
The location is clearly an inside location and it is in the bedroom of the female character. The colours which are present at this location are mostly saturated and brigh colours such as the light grey, bringht pink and white coloured walls. The only unsaturated and dull colour that can be seen is the black colour of the bed. The colours of this location match the audience as the video is supposed to be targetted at a `fun and loving` audience therefore the colours that would be suitable and support this demogrpahic and target are the saturated colour which will portray the positivity.
This location is still an inside one and it is located right next to the bed (previous location analysed). After the opening scene the female will be seen applying her make up and therefore getting ready to go out in front of this mirror. The silver outlines of the mirror can symbolise the modernity and the high tech of the video. The sparkly silver symbolises modernty therefore referring to the time period of the shooting of the video- in a post modern era, where the quality is a very important factor and aspect. Therefore, the silver of the mirror makes the mise en scene look more formal, glamorous and modern therefore appealing to the young demographic targetted of 16-25 year olds.
This location is in the room of the male character and will be used when he is sitting and making music- writing lyrics at the same time when the female calls him but he does not pick up. His phone will be behing him on the bed and there will be a close up shot of the phone at that point in order to show that the girl is callling him. It will be made visible that the phone is not next to him (but on the bed behind) therefore making the audience aware that this is one of the reasons why he is not answering the phone, as it is not next to him and because he is currently focused and concentrated on something else.
This will be the main location used in the music video. Shots at this location will include the opening shots where the female character wakes up, shots where the female is just laying down and scrolling through her phone and shots where she is singing to the audience which will be an example of how the music shows the performance genre, as well as a narrative ( showed in all the other shots which tell the story of the video) which results in the video being a hybrid which is a combination of performance and narrative.
Location- Harlow College
At around 2minutes in the video the location changes to Harlow College where the protagonist at that point is the male. I have chosen this location as it relates to the age of the target audience which is 16-25 year olds. The college is asetting where there are mostly young people therefore this is portrayed at this part of my video.
Location-- Restaurant
The shots at the restaurants represent the moment where the equilibrium is re-established. The location is suitable for my music video as it is a location associated with positivty which is what i am conveying with my music video. Furthermore, the location is reflecting the target socio-economic target of my music video which is C1, as insividuals which go to restaurants must have the disposable income to do that. The restaurant that the ending shots of the music video were shot in is a newly build restaurant therefore the design and layout is newly designed, this would appeal to the audience as the audience will be expecting nice, new and well designed locations rather than locations that are old and derrelict.
Location- Sainsbury`s
This location is when the girl is shopping where she later runs into her friend that she hasn`t seen in a long time. The loation is suitable for this scene in specifi because females are associated with shopping therefore in setting this scene in a locaiton such as Sainsbury`s which is a shopping location conforms to the stereotypes.
Location Scouting documents
The Location Scouting Sheet provides information on the address of the external locations which is useful as it can minimise any hazards after knowing where the shots were taking.
Location Scouting Sheet 2
Location Scouting Sheet 3
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