This is the logo i have designed for my artist. A logo is very important as it introduces the audience to the artist and reveals the identity of the artist too.
The different aspects of the logo such as the colours used in the logo, name of the artist and the font allow the audience to get to know my artist.
As one of the messages of my music video is to portray the femininity and female empowerment as having the female the protagonist in my music video, the colour used in the logo such as pink, orange and purple are also used with the idea to reinforce the idea of female dominance that i am portraying with my video.
As the mood of the song is positive and optimistic throughout, excluding the disequilibrium moment the colours i have used in the logo are mainly saturated colours except the black colour of the eyeliner, which will therefore reflect the positivity of the song and music video.
Furthermore, the colour orange symbolises passion which therefore links to the love between the 2 main characters in the video as their friendship progresses and turns into a relationship. Furthermore, orange symbolises domination. This will link to the idea of female dominance that i am aiming to express through my music video being supported by the use of this colour.
However, the colour orange also symbolises distrust which is evident in disequilibrium in the video, when the protagonist sees the boy with another girl and therefore begins thinking that he is talking with another girl, leading to her loosing trust in him, which is gained back later on in the video.
The black colour in the logo of the eyeliner is very contrasting to the other colours used therefore it makes the saturated colours stand out even more.
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