Draft designs for logo
These are the initial draft designs for the logo of my artist.
This is the final logo design that i have chosen for my artist. The font that i have used in developing this logo is `Trajan Color`. The font is a serif typeface therefore it is the appropriate one as its distinct characteristics give people a feeling of elegance, confidence and trustworthy. It transmits a sense of proffesionalism as a result of the small strokes attached to the end of the larger stroke in a letter. I have used open sans light in the logo as it fits more closely with the artist as a female as it symbolises her smoothness and purity whereas the open sans is a font that would suit being used for a male artist as it is a more strong and harsh font.
The colour used in the logo is gold, mainly because it symbolises modernity and professionalism. Furthermore, it is a saturated colour and conveys positive energy to the audience.
This logo will also appeal to the Explorer and Aspirer. It will attract the attention of the Explorers as they are the sort of people that like to try the new stuff. Therefore the gold will make the logo stand out and as it is not as simplistic they would be interested in it. Furthermore, it will relate and appeal to the Aspirer as they are materialistic people who seek the more attractive and better quality products as well as the more trendy, therefore the gold will match what they are looking for as it has the connotations of luxury.
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