The video above portays the final music video version which has been uploaded to YouTube.
After constructing my music video, i have found out a number of errors that occured while i was shooting the clips.
These errors can be seen in terms of the ISO i used when shooting the clips for the video. I identified that the ISO i have used when shooting the video is too low in some of the clips. Therefore, this has resulted in some of the shots being grain and not very clear. However, i attempted to solve this problem using the editing features of the programme Premier Pro. For example, by changing the lighting of these shots in specific and increasing the brightness, whites and using the colour curves i have tried to reduce the grains of the clips. In addition to this, i used the Gaussian Blur, so i can blur to some extent some clips in the video. By including Gaussian Blur i blurred some of the shots which led to the reduction and disappearance to osme extent of the grains. However, if i had to the opportunity to re-shoot some of the clips, what i would do is set a higher ISO of the camera so the clips will be free of grains.
Another problem, that has occured while shooting the clips is that in some parts of the video the camera gets out of focus as the settings of the camera were set to `manual`.Therefore, if i was to shoot these shots again i would make sure that the camera would be focused throughout shooting of all clips to prevent errors as such from reocurring.
Furthermore, in order to shoot all of the clips needed in order to construct the full music video of 3minutes i had 2 shooting days. The first shooting day was on the 29.10.2019 whereas the second shooting day was 18.02.2020. Therefore, during this period of time, one of my actors- the first female actor who is the protagonist had changed their hairstyle and therefore when on the second shooting day in the clips she appeared with a different hair colour. However, as this was out of my control, there wasn`t a specific action i could have taken in order to prevent this from happening. However, i have made it clear to the audience and portrayed the fact that the character is the same and the only her visual looks in terms of the hairstyles have changed.
Also, as i did not use a tripod for all of the shot, this resulted in the camera not being steady for all of the shots therefore making some of the clips shaky. What i could have done is used a tripod for all of the shots so the shots can be as a steady as possible and reduce any clips looking shaky. I tried to resolve this issue, by applying `warp stabiliser` to the shots where it was visible that the camera was shaking, which slowed down the speed of these clips and stabilised them so unwanted shaking was reduced.
Relation to statement of intent
Relating this to my statement of intent, i have successfully implemented most of the suggestions i have put forwards in the statement of intent.
For example for the music video i portrayed how the representation of the main female character confroms to the theory of Van Zoonen as she is rperesented as very emotional as she is upset, jealous and angry when she sees the male character with another girl, showing how females are much more emotional in comparison to males. Also this can be seen once more in the state of disequilibirum when the two characters are talking on the phone and when the female picks up the phone she seems very angry after what she saw, whereas the male does not seem as emotional as she is.
The clothing of the male as suggested in the statement of intent, was a suit in the ending of the video which therefore portrayed him as professional and formal acting as well as a counterstereotype to Gilroy`s theory of black males being portrayed in the media as poor, from gangs and informal.
In my music video i used a number of products such as a red lipstick, powder and lip-gloss which are examples of symbolic codes which represent the idea of femininity and therefore construct the meaning of what `female` is, relating to Butler`s theory. The use of these codes, makes it evident that media lamguage is present in my music video product.
Other codes, which i have said i would use in order to make media language further evident as being used are the colour patterns in the typography such as the credits in the video as well as the chnage of lighting. The lighting change is clear as in the ending if the music video as the male and the female are in the setting of the restaurant the lighting is pinker and i have edited the clips by increasing their tint and temperature which therefore conveys the romance between the two characters and therefore shows how the equilibirum has been re-stored and they are now in good relations. Furthermore, what i have used in the music video that have not mentioned that i would like to use/do in the statement of intent is portraying Godwin`s theory of lyrics being linked to visuals. This can be seen in my music video when the the lyrics of the song states `you` and the female character point at the camera at the same time. This also occurs when, in the beginning of the video when the lyrics states `go shopping` the female character is going shopping too, showing how the lyrics matched the visuals and the actions of the characters my music video product.
In order to show the presence of media industry in the fianl version of my music video i have included opening and closing credits. In the opening credits i have embedded the artist logo whereas in the closing credits the production company design and name is present too. Also, the closing credits consist of information such as the director, the name of the actors, production company name and camerawork. In my second media product the logo and production ompany name is also present which therefore is evidence between the synergy and collaboration of the two products.
The font/typography used in the written codes such as the closing and opening credits and in the subtitles of the vide is `Tahoma`. I have used the same typography for the text in the website too. The most visible colours in the music video product are the saturated colours such as light pink and clips where the lighting has been changed to being pinker. Similar colours have been used in the construction of te website page. These features, show how the 2 media products are linked to each other.
For the target audience, the target age demographic of 16-25 year olds as mentioned in the statement of intent has been shown in my music video because the 3 actors all fall under the target age ctaegory, representing the lower, middle and the uper part of the category of 16-25 year olds.
However, as mentioned in the statement of intent i was planning to embed the logo/design of the production company name, however i did not embed it in the music video as my intent was. Therefore, as i could not embed the design of the production company name i mentioned the name of the production company at least ``MKA`s production`s.
In the end of the video as the closing credits appear, there are 3 black video screens with the name of the song and therefore there is a clip in the background for each of the black screen. The clips used in the black screens are clips form the music video in chronological order. For the 1st black screen the clip behind will be of the girl, for the 2nd the clip will be of the boy and for the 3rd and last one just as the video finished the clip in the background will be of both the girl and boy walking of the screen together where the video cuts. This shows the use of Barthes enigma code as it creates tension as the video ends at a cliff hanger. The clips for the black screen were put in this order to show that the narrative of the video will be in chronological order and also to portray how the friendship between the two characters has progressed into a relationship.
Linking my music video to the textual analysis (Prezzi)
Prior to shooting my music video and therefore constructing it i have done 2 textual analysis on Prezzi, which are located in the label `Research- music video`. The way i have linked the textual anaysis to my music video is by adopting some of the ideas from what identified by analysing the two songs. For example, when i was analysing the song `Hurts like hell` by Madison Beer, i have idenfitied that the song uses lyrics linked to visuals. For example, when the lyrics states `bring me down` at the same moment the video of the song shows how the male hits the giril and therefore she falls down on the floor. Also, the lighting used in her song at about 45 seconds into the song is quite similar to the lightig used in the opening clip of my music video as it is quit red and pink. When the lyrics states `i hope it hurts like hell` at the ending of the video the boy is tied up and there is fire close to him which shows how he will be hurt very soon linking the lyrics to the visuals.Therefore, i have lyrics linked to visuals in my video too when the female points at the camera when the lyrics states `you`.
Whereas, linking my video to the other textual analysis that i have done for the song ``Instagram`` by Natti Natasha, what i have adopted into m music vidoe is the variety of shots that the music video of the song consists of. For example i have used a variety of shots such as wide shots, close up shots, extreme close up shots, medium long shot.
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